Privacy & Cookie Policy

This notice describes how personal data of users visiting martafratoni.it is processed, pursuant to Regulation (EU) 2016/679 (GDPR), Italian Legislative Decree 196/2003 as amended by Legislative Decree 101/2018, and the Italian Data Protection Authority's Cookie Guidelines of 10 June 2021.

This notice applies exclusively to martafratoni.it and not to other websites the user may reach via links.

The data controller is Marta Fratoni, VAT no. IT02089030676, Via Nino Bixio 28, 64018 Tortoreto (TE), Italy. For any request relating to personal data, write to info@martafratoni.it.

• Browsing data: IP address, browser and device type, pages visited, access times and other technical parameters collected automatically by IT systems.
• Data provided voluntarily through the contact form: full name, email address, company name (optional) and message content.
• Data provided through the AI assistant (chat): the text of the questions sent, which may contain personal information if spontaneously entered by the user.
• Data provided via WhatsApp: by clicking the WhatsApp button the user is redirected to the Meta Platforms app, which processes data under its own privacy policy.
• Cookies and identifiers: see the Cookie Policy section.

• Responding to requests sent via the contact form or chat — legal basis: pre-contractual measures requested by the data subject (Art. 6.1.b GDPR).
• Ensuring the operation and security of the website — legal basis: legitimate interest of the controller (Art. 6.1.f GDPR).
• Statistical traffic analysis and website optimisation — legal basis: user consent (Art. 6.1.a GDPR), given through the cookie banner.
• Marketing, remarketing and advertising campaign measurement — legal basis: user consent (Art. 6.1.a GDPR).
• Compliance with legal obligations — legal basis: legal obligation (Art. 6.1.c GDPR).

The website includes a virtual assistant powered by large language models (LLMs). Messages sent are transmitted to the model provider to generate a reply and are not used to train models. Conversations are not linked to an identified user profile. Please do not enter sensitive or unnecessary data in the chat. Replies are generated automatically and are for information purposes only: they do not constitute professional advice.

Data may be processed by providers acting as data processors under Art. 28 GDPR, exclusively for the purposes indicated:

• Hosting and cloud infrastructure providers for publishing the site and storing received messages.
• Email delivery services for contact request notifications.
• Artificial intelligence model providers for the operation of the virtual assistant.
• Google Ireland Ltd. (Google Analytics, Google Ads, Google Tag Manager) and Meta Platforms Ireland Ltd. (Meta Pixel, WhatsApp), only with prior consent for the respective cookie categories.

Some providers may be located outside the European Union (in particular in the United States). In such cases, transfers take place on the basis of European Commission adequacy decisions (including the EU-US Data Privacy Framework) or Standard Contractual Clauses under Art. 46 GDPR.

• Contact requests: up to 24 months from the last contact, unless a contractual relationship is established.
• AI chat messages: up to 12 months, not linked to an identified profile.
• Browsing data and technical logs: up to 12 months.
• Cookies: according to the durations indicated in the Cookie Policy; the consent preference is stored for 6 months, after which the banner is shown again.

Under Articles 15-22 GDPR, users have the right to access their data, to rectification, erasure, restriction of processing, data portability, to object to processing and to withdraw consent at any time, without affecting the lawfulness of processing based on consent before withdrawal.

Requests may be sent to info@martafratoni.it. Users also have the right to lodge a complaint with the Italian Data Protection Authority (www.garanteprivacy.it) or their local supervisory authority.

Cookies are small text files that websites send to the user's device, where they are stored and sent back to the same sites on the next visit. This website uses cookies and similar technologies (local storage, pixels, tags) grouped into the following categories:

On the first visit a banner allows users to accept all cookies, reject them all (continuing with necessary cookies only) or customise their choice per category. Closing the banner without making a choice does not imply consent.

The website implements Google Consent Mode v2: Google Analytics and Google Ads tags fire and set cookies exclusively according to the consent given by the user for the Analytics and Marketing categories (analytics_storage, ad_storage, ad_user_data, ad_personalization signals). Without consent, tags operate in cookieless mode and do not collect identifying data.

Preferences can be changed or withdrawn at any time via the button below or the “Cookie preferences” link in the footer, or by managing cookies in your browser settings.

The controller reserves the right to amend this notice at any time by publishing the updated version on this page. Please check it regularly, referring to the last-updated date shown above.